Message Automation

Automated flows based on events and conditions, with advanced segmentation and continuous optimization.

Trigger Flows

Automated messages triggered by real-time system events.

  • Trigger on any event: registration, payment, appointments, etc.
  • Multiple conditions with AND/OR logic
  • Configurable delay between trigger and send
  • Fallback to alternative channel if first fails
  • Visual flow editor with drag & drop

Drip Campaigns

Scheduled message sequences over time for nurturing and onboarding.

  • Multi-step sequences with configurable intervals
  • Exit conditions based on user actions
  • Conditional branching based on engagement
  • Channel mixing: email day 1, SMS day 3, WhatsApp day 7
  • Per-step analytics: drop-off, conversion, optimal timing

Audience Segmentation

Targeting based on behavior, attributes and history.

  • Dynamic segments updated in real-time
  • Demographic and behavioral attribute filters
  • RFM segmentation (Recency, Frequency, Monetary)
  • Auto-exclusions: unsubscribed, bounced, spam
  • Import segments from CRM or external databases

A/B Testing

Test message variants for continuous optimization.

  • Test subject line, content, CTA and timing
  • Auto-split on configurable percentage (10/10/80)
  • Winner selection on open rate, click rate or conversion
  • Results with statistical confidence interval
  • Automatic application of winning variant