Estonia regulatory framework

TTJA in practice: numbering, sender ID and STOP for SMS in Estonia

TTJA (Consumer Protection and Technical Regulatory Authority) supervises Estonia's mobile numbering plan and A2P provider duties towards three local carriers: Telia Eesti, Elisa Eesti and Tele2. 4notify delivers SMS to +372 numbers via tier-1 international A2P gateway, preserving alphanumeric sender ID, automatic STOP/LÕPETA handling and full audit trail.

Three Estonian mobile carriers

Telia Eesti

Prefix: +372 5

Largest (Telia Group), ~45% market

Deepest TTJA relationship — fastest sender ID approval.

Elisa Eesti

Prefix: +372 5

Second (Elisa Finland Group), ~35% market

Conservative with alphanumeric IDs.

Tele2 Estonia

Prefix: +372 5

Third (Tele2 Group), ~20% market

Good sender ID acceptance.

TTJA numbering plan

+372 5 xxx xxxxMobile — all carriers (portability)
+372 6 xxx xxxxTallinn — landline
+372 7 xxx xxxxTartu — landline
+372 44 xxx xxxWest Estonia — landline
+372 8 xxx xxxxSpecial (toll-free / Premium)

TTJA compliance flow

  1. 01

    Register sender ID

    Sender ID (up to 11 chars) registered once with tier-1 gateway. Telia activates in 2-3 days.

  2. 02

    STOP/LÕPETA keyword

    TTJA requires A2P senders to recognise STOP, LÕPETA, ABI and HELP.

  3. 03

    HLR lookup + per-carrier DLR

    Estonian portability >50% — HLR refresh every 12h critical.

FAQ

Which carriers does 4notify use?

Not directly. Via tier-1 international A2P gateway connecting to Telia/Elisa/Tele2.

P50 latency in Estonia?

Telia 2.1s, Elisa 2.3s, Tele2 2.4s. P95 <6s.

Start free

Full TTJA compliance, sender ID in 2-7 days, et/en support.