Module ID
MOOD-EE-007
Service
OMNIVA
Date
2026-05-26
07
Module 07 / 08 · Logistics
ActiveSMSEmail

Omniva and couriers: parcel tracking for Estonian e-commerce

Omniva (former Eesti Post) processes >40M parcels yearly. Together with DPD, Itella, Smartpost and Venipak it covers 95% of Estonian e-commerce. Omniva parcel machines are densest network in Baltics.

Context

Traditional email tracking 30% spam. SMS with tracking link 95% open rate.

Legal framework
Postiseadus

Tracking capability mandatory as part of delivery.

Steps
01

Courier webhook integrations

Out-of-the-box: Omniva, DPD, Itella, Smartpost, Venipak.

02

Parcel machines

Dedicated notifications for Omniva parcel machine code and validity.

Code
json
{ "template": "shipment_in_parcel_machine", "channels": ["sms"], "recipient": { "phone": "+37251234567" }, "shipment": { "id": "OMV-2026-481923", "courier": "Omniva", "machine_code": "TLN-VAB-A14", "pickup_code": "73629" } }
Sample
SMS

Omniva: Your parcel OMV-2026-481923 is at machine TLN-VAB-A14. Code: 73629. Valid 7 days.

Checklist
  • Omniva webhook live
What 4notify does differently

Native integration with Omniva parcel machine codes and validity.

FAQ
Baltic-wide?

Yes, Omniva spans LV/LT/EE — auto routing.

Start free

14 days, no card. Support in Estonian and English.

Other modules