PTT TELEGRAM · 4notify
No. BR-RS-008Date 2026-05-26
REGULAR
08
Telegram 08 of 08 · E-commerce
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E-commerce shipping Serbia → Balkans: tracking via PostExpress, Bex, AKS

Serbian e-commerce (Mall.rs, eKupi, Limundo, Polovni Automobili) serves not just Serbia but also Bosnia, Montenegro, North Macedonia, Croatia. 4notify integrates multi-channel notifications with tracking via top couriers: PostExpress, Bex Express, AKS Express, D Express.

Context

Viber dominates in Serbia (>70% penetration) — email-only tracking misses engagement opportunity.

Legal framework
Zakon o trgovini i e-trgovini

Shipment tracking as part of delivery obligation.

ZZPL 87/2018

Consent for marketing; transactional tracking doesn't require consent.

Steps
01

Courier webhook integrations

Out-of-the-box: PostExpress, Bex, AKS, D Express.

02

Viber-first delivery

Viber Business as primary; SMS fallback if Viber unavailable.

03

Multilingual templates

sr / hr / bs / mk / en for regional clients.

Code
json
{ "template": "shipment_out_for_delivery", "channels": ["viber", "sms"], "recipient": { "phone": "+381641234567", "lang": "sr" }, "shipment": { "id": "BEX-2026-481923", "courier": "BEX Express", "estimated_arrival": "2026-05-27T16:00:00+02:00", "track_url": "https://bex.rs/track/481923" } }
Sample message
Viber

BEX Express: Your shipment BEX-2026-481923 arrives today 16:00. Track: bex.rs/track/481923

Checklist
  • Verified Viber Business template
  • Courier webhook integration live
  • Multi-lang templates for 5 languages
What 4notify does differently

Viber-first delivery with 4 Serbian courier tracking — covers regional Balkans shipments too.

FAQ
Does it support cross-border BiH / Montenegro?

Yes, with appropriate per-country sender ID settings.

Start free

14 days, no card. Support in Serbian and English.

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