Now serving the United States

Notifications with instant impact.

One platform for every customer-facing message your product sends — receipts, MFA codes, appointment reminders, dunning sequences, status updates and audit-trail webhooks. Per-message pricing in USD, US sender requirements handled, deliverability tooling included on the standard plan.

Notification Solutions for US teams

One platform for every customer-facing message your product sends — receipts, MFA codes, appointment reminders, status updates, audit-trail webhooks. Below is what ships in the standard plan, organised the way an engineering team thinks about it.

01 · Messaging APIs

Reach customers on the channel they already use

Send through the same delivery substrate whether the recipient prefers an inbox, a phone number or a chat thread. Pricing is per-message, the API surface is shared across channels, and the deliverability tooling is the same for all of them — no separate vendor relationship to manage when a channel turns out to be the wrong fit.

Transactional email built for product and billing events

REST and SMTP endpoints with idempotency keys, sandboxed MJML/Handlebars templates, and the Gmail/Yahoo 2024 sender-rule checks (DMARC alignment, List-Unsubscribe, complaint loop) configured at domain verification rather than left to your DNS provider. Daily delivery digests surface every receiver that started bouncing before customers notice.

10DLC, toll-free, and short-code SMS in one US-native gateway

Brand and campaign registration filed with The Campaign Registry on your behalf with vetting score and carrier throughput surfaced, not left as a pending opaque state. STOP/HELP, consent ledger, and MFA-grade carrier routing happen automatically; codes don't arrive after the user's grace window because we retry against an alternate route instead of blindly resending.

WhatsApp Business via the official Meta Cloud API

Your Business Account stays under your Facebook Business Manager — we don't take custody. Template lifecycle (draft, submit, fix the reviewer comment, version) happens inside the console, and conversation-category pricing (utility, authentication, marketing, service) is shown line by line so a marketer doesn't drift into the higher-cost bucket by accident.

Outbound webhooks treated as a first-class channel

HMAC-signed payloads with rotatable per-endpoint secrets, exponential-backoff retries with full jitter, fan-out to multiple consumers from one event, and one-click replay for individual messages or whole outage windows. Sustained failures trip a per-customer circuit breaker that notifies the admin before quarterly review.

02 · Lifecycle & Automation

Move beyond one-off sends into structured journeys

A single product event — invoice paid, shipment delayed, risk score crossed — usually triggers more than one message. The visual flow editor lets product and marketing iterate on copy while engineering keeps the source of truth in versioned YAML, and the same engine powers drip sequences, channel cascades, and the holdout groups your A/B framework needs.

Event-driven flows that compile to versioned YAML

Drag-and-drop branching, delays, channel cascades and per-tenant overrides stay in sync with a YAML representation reviewable in Git. Multi-tenant SaaS rarely wants the exact same copy for every customer; per-tenant overrides apply on top of the canonical flow without forking the logic.

Drip sequences with behavioural exits and time-zone awareness

Send the next step "three business days later at 9 AM in the recipient's local time" rather than "72 hours later at server time", and let conversions cancel the rest of the sequence automatically. Recipients who paid the invoice five minutes ago don't receive the "still waiting on you" email tomorrow morning.

Live audiences that re-evaluate as data changes

Every segment is a query, not an export. When a customer's plan changes from Pro to Enterprise they leave the "Pro upsell" audience automatically, with no nightly job to run. Combine attributes, event filters and channel engagement in a no-SQL builder, or drop into a tenant-scoped SQL editor for the truly bespoke case.

Statistically honest A/B and multivariate testing

Bayesian and frequentist outputs side by side, holdout groups for incrementality measurement, fractional-factorial multivariate designs that don't explode into 64 cells, and explicit "sample size too small" warnings instead of declaring a winner from 200 sends.

03 · Deliverability & Observability

Know what happened to every message — and why

Deliverability is not a feature you toggle on; it is a habit that depends on visibility. The same console used by our own on-call engineers shows sender reputation per IP, DMARC report rollups, blocklist status, complaint rates per mailbox provider and inbox-placement signals from seed inboxes at every major US ISP. Audit logs are tamper-evident and survive the retention windows your regulator cares about.

Sender reputation and inbox placement in one place

Daily aggregate and forensic DMARC reports parsed into per-source charts, mailbox-provider breakdowns for Gmail, Yahoo, Outlook, iCloud and corporate filters, blocklist monitoring across Spamhaus, SORBS, Barracuda and the major receivers, and the active alert that pages you when a metric crosses a threshold you care about.

Tracking that survives MPP, ad-blockers, and security gateways

Opens are tagged as human, machine-prefetched or MPP-proxy so you can compare apples to apples. Clicks are deduplicated within a session, attributed to the specific message and step, and chained to downstream conversions in your product with configurable attribution windows. Privacy-respecting defaults exclude opt-out recipients at send time, not after the fact.

Tamper-evident audit log with full payload retention

Every send, retry, signature and webhook delivery is recorded with the full payload and indexed for full-text search across channels. Daily log hashes are signed and anchored to a public reference so an audit trail produces verifiable history rather than a screenshot. Default retention is 13 months and extends per channel for HIPAA, FINRA or FERPA-aligned setups.

Anomaly detection that pages on-call before customers notice

Per-channel SLAs ship with sensible defaults (median email under 30 seconds, transactional SMS under 5 seconds, webhook end-to-end under 2 minutes). Anomaly detection baselines each metric against its own history and routes critical pages through PagerDuty or Opsgenie, with warnings to Slack and informational signals to a daily digest.

Pricing

SMS, WhatsApp messages and emails do not expire

SMS
0.2 / SMS messages
  • Notifications platform
  • Reminders
  • e-Commerce integrations
  • APIs and Plugins
WhatsApp
0.2 / message
  • Notifications platform
  • Reminders
  • e-Commerce integrations
  • APIs and Plugins
Email
0.03 / emails
  • Notifications platform
  • Reminders
  • e-Commerce integrations
  • APIs and Plugins
How it actually looks

Notifications, exactly as your customer sees them

Four channels, one source of truth. Below each preview is the literal text that goes out of 4notify to real recipients — no marketing gloss, no hypothetical mockup.

Transactional email

Receipts, resets, alerts — straight to the inbox, signed and authenticated.

Receipt #INV-29481 — Pro subscription

Thanks! Your payment of $49.00 for May has cleared. Your invoice PDF is attached for your records.

To [email protected]today, 09:14
Reset the password on your account

Tap the link below within the next 15 minutes to set a new password. If you didn't request this, you can safely ignore the message.

To [email protected]today, 10:42

SMS — 10DLC and toll-free

US-native numbers with carrier-compliant content and sub-5-second delivery.

Verification code

Your 4notify verification code is 184 902. It expires in 5 minutes. Don't share it with anyone.

+1 (415) 555-014212s ago
Order confirmed

Order #3201 ships tomorrow via USPS. Tracking: usps.com/4n/aB7. Reply STOP to opt out.

+1 (646) 555-01883m ago

WhatsApp Business

Utility and authentication conversations on the official Meta Cloud API.

Appointment reminder

Hi Maria — confirming your visit tomorrow at 2:30 PM with Dr. Larsen. Reply 1 to confirm, 2 to reschedule.

yesterday, 18:02
+1 (212) 555-0107
Delivery update

Your shipment cleared the local hub. The courier will call you between 10 AM and 1 PM tomorrow. Thanks for shopping with us!

1h ago
+1 (929) 555-0119

Webhook fan-out

Signed HMAC payloads, exponential-backoff retries, replay from the console.

X-4notify-Signature: t=171…
POST https://hooks.client.io/4n
{"event":"invoice.paid","invoice_id":"INV-29481","amount":4900,"currency":"USD","attempt":1}
200 OK · 312ms
X-4notify-Signature: t=171…
POST https://crm.tenant.com/sync
{"event":"contact.updated","id":"ct_91","fields":["email","phone"],"tenant":"acme"}
200 OK · 88ms

Every example above is taken from a template running in production; names and amounts are scrubbed for privacy.

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Operations preview

A glance at what a delivery day looks like

Illustrative numbers, real layout. The console that operators and on-call engineers actually use shows the same channel breakdowns, the same throughput trends and the same recent-events stream — minus the marketing screenshot polish.

LIVE · us-east-1delivery-console · today 12:04 ET
Delivered: 254,179Attempted: 255,790Overall: 99.37%
Messages today
255,790
+8.4% WoW
Median email delivery
18s
Within SLA
Median SMS delivery
2.1s
Within SLA
Webhook P95
412ms
Below 2 min target
Throughput · last 24 h
scale: msgs/min
00:0006:0012:0018:00now
Channel mix · today
Email183,120/184,230
SMS41,608/41,850
WhatsApp18,211/18,420
Webhooks11,240/11,290
Recent events
tail -f · paused at scroll
  • 12:04:38EMAILreceipts.template@v17 → 1,840 recipients · queued
  • 12:04:32SMSverification-codes campaign → 412 sent · carrier T-Mobile
  • 12:04:29WHATSAPPappointment-reminder template → 86 sent · 0 rejected
  • 12:04:21HOOKPOST hooks.acme.com/4n → 200 OK · 312ms · sig verified
  • 12:04:14EMAILpassword-reset@v9 → 612 sent · 11 bounces re-routed
  • 12:04:02SMSdelivery-status batch → 1,204 sent · 99.8% delivered

Illustrative — figures rounded for the preview. The real console wires up to your own sending volume and is included on every plan.

Reminders, done right

The boring messages that quietly run a business

Most of what 4notify ships every day in the United States is not a marketing campaign. It is the appointment confirmation that lands an hour before the visit, the second invoice nudge that turns into a payment, the verification code that arrives while the user is still looking at the sign-in screen, the renewal warning that catches an expiring contract before it auto-rolls. Reminders are the unglamorous core of customer communications — they get less attention than they deserve, and the difference between doing them well and doing them badly is the difference between a calm operations team and a queue of escalations.

MAY · 2026CONFIRM
01 · Appointment & visit reminders

Cut no-shows without nagging the customer

A medical, legal or beauty practice that loses fifteen percent of its calendar to no-shows is leaving the difference between a profitable month and a break-even one on the table. The right reminder is sent at the right hour for that customer's local time zone, on the channel they already opened today, and it carries a one-tap reschedule path instead of a phone number nobody wants to call.

4notify ships reminder logic with quiet hours per region, channel cascade with SMS fallback when an email goes unopened for four hours, and an auto-cancel that pulls the rest of the sequence the moment the customer confirms — so the day-of reminder never lands after the appointment has already happened.

DAY 45 · FINALPAY NOW · $4,820DAY 15 · NUDGEREMINDER · INV-3201DAY 3 · POLITEPAYMENT LINKESCALATION
02 · Billing & dunning reminders

Recover late invoices before they become accounts receivable

Late invoices are not a collections problem; they are a reminders problem until the moment they aren't. The first two nudges land friendly, on the channel the AP contact uses for everything else, and they include the PDF, the payment link, and the line item being asked about. By day fifteen the tone tightens and the cadence shifts. By day forty-five the sequence escalates into a human-touch workflow rather than another automated email nobody will open.

Dunning sequences in 4notify branch on invoice amount, customer tier, and prior payment behaviour. A holdout group is supported so finance can measure incremental recovery rather than guessing whether the reminders moved the needle, and the audit log keeps every send, retry and delivery code in case the dispute ever lands in a courtroom.

4NOTIFYYour code184 9022.1sDELIVERYT-MOBILEVERIZONAT&T
03 · Security & MFA reminders

Two-factor codes that arrive while the user is still on the screen

The difference between a sign-in flow that retains users and one that bleeds them is measured in seconds. A six-digit code that arrives twelve seconds after the request hits Apple Mail Privacy Protection's prefetch, the user's session timeout, and the IT helpdesk's open hours all at once. The acceptable answer is single-digit seconds on the median, and a route that fails over to a second carrier rather than blindly retrying when the first leg stalls.

4notify reserves a low-latency carrier path for transactional MFA traffic, surfaces per-carrier delivery rates in the deliverability console, and pages on-call automatically the moment P50 delivery for verification codes drifts above five seconds. The same engine handles password-reset links, suspicious-login warnings and the periodic "your session is about to expire" reminders.

STATUS · ALL SYSTEMS99.98%APIOPERATIONALDashboardDEGRADEDWebhooksOPERATIONALEmail pipeOPERATIONAL
04 · Operational & status reminders

Tell customers what is happening before they have to ask

Customers who are kept informed don't open support tickets. The shipment that's running a day late, the maintenance window that's about to take their dashboard offline for nine minutes, the API key that's set to rotate at the end of the month, the export job that just finished — every one of those is a reminder that prevents a question. The platform that ships them all from the same place is the one whose customers stop calling and start trusting.

Status reminders in 4notify reuse the same segmentation engine as marketing, so an outage notice only reaches customers actually using the affected feature, not a blanket blast that erodes trust over time. The webhook fan-out can push the same event to a public status page, a Slack incident channel and the in-app banner simultaneously, signed and replayable.

Q3 · 202630155POLICYEXPIRESSEP 30
05 · Compliance & renewal reminders

Stay ahead of expiry dates that auditors care about

Insurance policies lapse. ID documents expire. KYC freshness windows close. Vendor contracts auto-renew on dates somebody pencilled in two years ago. A reminder set thirty, fifteen and five days before each of those events turns a compliance failure into a routine task — and the consent ledger that backs it up is the evidence the auditor wants to see when the question lands in a review meeting.

4notify lets you schedule renewal sequences from any date field in your application, store the recipient's consent and channel preference next to the audit log, and produce a tamper-evident export of the full reminder history per customer when legal asks. Retention defaults to thirteen months and extends per channel for HIPAA, FINRA and FERPA-aligned setups.

The five categories above sit on the same engine — same template language, same audit log, same deliverability tooling. There is no separate “reminders product” to license and no extra integration to maintain; reminders are simply what notifications look like once they have a schedule and a goal.

See the full product catalog →
Notifications with instant impact — multi-channel customer messaging