Static lists go stale the moment they're exported. Every segment in 4notify is a live query — when a customer's plan changes from Pro to Enterprise, they leave the 'Pro upsell' audience automatically. There's no nightly job to run and no risk of sending Enterprise-only content to someone who already churned.
Each capability ships on the standard plan. Nothing in this list is an upsell or a separate product line.
Combine attributes, event filters, and channel behavior in a visual builder ('opened any email in the last 14 days AND account_tier = Pro AND no shipment in 30 days'). For the truly bespoke case, drop into a SQL editor scoped to your tenant's data.
Segment on engagement: 'opened the last 3 onboarding emails', 'never clicked an SMS', 'replied to a WhatsApp template'. These signals come from the same delivery stream that powers analytics, so there's no separate ETL to maintain.
Every segment has a version history; you can roll back a faulty definition without losing the original. Permanent suppression and one-off exclusion lists (e.g. 'do not contact during dispute') apply globally and are honored by every send.
Before launching a campaign, see the live count, the projected per-channel cost, and the suppressed-recipient breakdown — so a marketing team doesn't accidentally light $4,000 on fire because the segment exploded since they last looked.
Segments are reusable across flows, drips, and one-off sends, and their cost shows up in the same per-month notification budget you set elsewhere in the platform.
Trigger multi-step journeys from product events without writing glue code in your application.
Scheduled multi-message campaigns with time-zone awareness and behavioral exits.
Run A/B and multivariate tests on subject lines, send times, and content blocks with confidence intervals.
Reach customers on the channel they actually open — email, US-native SMS, WhatsApp Business, and any system you can point a webhook at.
Know what happened to every message — and why — without piecing it together from carrier exports and inbox screenshots.
