WhatsApp's role in the US is narrower than in markets like Brazil or India, but for travel, healthcare and global B2B audiences it's the channel customers actually open. We integrate directly with Meta's Cloud API — no reseller markup, no opaque 'WhatsApp credits' system — and handle template submission, opt-in tracking and per-country price differences for you.
Each capability ships on the standard plan. Nothing in this list is an upsell or a separate product line.
Your WhatsApp Business Account is owned by your company, attached to your Facebook Business Manager. We provision the phone number, complete display-name verification, and connect it to the platform without taking custody of your asset.
Templates are versioned in 4notify, submitted to Meta from the console, and tested against sample variables before they ever go to production. Rejected templates come back with the actual reviewer comment, not just 'rejected'.
Utility, authentication, marketing, and service conversations are priced differently per country. We show the running cost per category and warn before a flow crosses into a higher-cost bucket — useful for marketing teams that drift toward 'utility' templates that don't actually qualify.
Incoming messages can route to your CRM, helpdesk, or our built-in inbox via the same webhook bus that powers other channels. Session state, agent assignment, and read receipts are all available without writing a separate handler.
Combined with the SMS gateway and transactional email service, WhatsApp gives you a true cascade: try the cheaper channel first, fall back automatically if a message doesn't deliver, all under one set of consent and audit-trail rules.
REST and SMTP endpoints for receipts, password resets, and product alerts — built for US sender requirements.
10DLC, toll-free and short-code SMS for customer alerts, MFA, and field-service updates.
Fan-out, retries, and signature verification for outbound HTTP events that need to actually arrive.
Move beyond one-off sends. Trigger flows from product events, sequence messages across channels, and adapt copy to who is reading it.
Know what happened to every message — and why — without piecing it together from carrier exports and inbox screenshots.
